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I Could'a Been a Trust Fund Baby...

My Grandpa Al was a great man.

Military veteran, GI Bill graduate, 30-year teacher in the same school district, and a side-hustling printer with his very own printing press. He was married for 55+ years, raised kids and grandkids—the whole nine yards.

But a visionary? Not so much.

He dreamed big and showed up to the meetings, but when it came to pulling the trigger? He hesitated. And because of that, the Soroka family missed out on not one but four life-changing opportunities.

Let me paint the picture for you:

  • In the 1950s, Grandpa Al could have bought 1,000 acres of what is now prime real estate in Scottsdale, Arizona, for $1 an acre. But he thought, “No one will ever live that far from downtown Phoenix.”
  • Around the same time, Ray Kroc came through Phoenix pitching McDonald’s franchises. Al passed, convinced fast food was just a “fad.” (Yet he faithfully ate the pancake platter there three times a week until he passed at 93.)
  • In the 1960s, he...
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How I Made Six Figures Over and Over Again

I am thrilled to be able to share with you the exact morning routine and habits that literally changed my life and my business.

In fact, I shared it six years in my Morning Mastery course and I just watched it again as I build my goal-setting workshops and Sunday planning sessions for members of High Performance Notary (formerly the Notary Business Challenge community).

It amazes me how these fundamental practices STILL serve me and others today.

I use the same strategies I used to market to escrow officers back then to market to estate planning attorneys today.

It works.

This Morning Mastery course gives you access to the precise steps I took when I finally pulled my head out of my rear end and took this business seriously.

It's not rocket science. It's not a new invention.

It's an application of wisdom from the ages and sages from other industries into this business as a mobile notary and loan signing agent.

In my case, I was hungry and had to dig myself out of a huge hole after...

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The Best Course I Ever Created (But you've probably never seen)

I'm flabbergasted and I need your help.

Six years ago (Even before my first book, Sign & Thrive, was published), I wrote the Morning Mastery course as a step-by-step roadmap to how mobile notaries could 20X their revenue.

I gave it away to over 5,000 notaries.

And just yesterday, I finally took a look at the progress stats (I've never been very good with analystics). I had assumed that a step-by-step plan of action to earn $20,000 a month would have been watched. I was wrong.

BARELY 3% of these notaries completed this course. MOST of them never even started it.

I know, I know, we get busy. I'm guilty of it too. The person inside of me that buys courses is not the same person that has to take them. I collect courses too. I've spent thousands of dollars on courses that just sit in my Kajabi library.

But, as a coach, that's heartbreaking. I see so many notaries give up on their business before they really give it a chance.

I KNOW this material works. In fact, I'm going to say this...

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Anyone Can Be an Apostille Agent: Top Four Reasons To Learn About International Document Authentication

I am midflight, returning from a whirlwind trip to Philadelphia, celebrating notaries of the northeast at The Notary Hotel (You have to see it), as well as celebrating the release of my latest (6th) book, "Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent." 

Two years ago, I would never have believed you, if you envisioned for my future, that I'd have a bestelling book about international document authentication. But, as these ideas tend to do, it began with a breakfast conversation with my friend, and now co-author, Judi Lawrence, in Texas after an event we both spoke at. 

"What if...", I asked Judi...

What of we wrote a tip book that helped anyone start or grown an apostille agent business? What if...we write a book together that serves as the perfect complement to the book she wrote with Matt Miller, "The Apostille Agent's Survival Guide."

What if...

Two dangerously magical words that open the doors to...

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$500 Per Day Penalty: How the Corporate Transparency Act May Affect Notary Entrepreneurs in 2024 and Beyond

Maybe you’ve heard of the Corporate Transparency Act. I had heard it, but I’ve been ignoring it because when I hear the word “corporate,” I think big business. 

I was wrong. 

As the government combats terrorism, money laundering, and other illegal activities, the Corporate Transparency Act is designed precisely to gain ownership information of small, mom & pop, or single person companies, or solo-preneurs. 

This is us, notaries! 

In many cases, notaries public who are doing business as an LLC, corporation, partnership, a fictitious name, or other registered entities will have to comply with the Corporate Transparency Act. 

If we don’t file the information on time, by January 1, 2025, we may be subject to fines of $500 per day (and maybe even jail time!). 

And if you’re thinking, “Oh well, what’s $500? Small price to pay.” That’s only assuming the government is efficient enough to notice you...

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Blazing New Trails with Cannabis

Picture it: Las Vegas 2022, the National Notary Association's annual conference, a group of notaries sitting around a casino bar dreaming of ways to bring more value to their communities. 

With the various “creative juices” one can find in a bar, we were brainstorming even more specialty work that a notary could focus on to not only help more people, but create more revenue for their business that was not reliant on the mortgage industry. 

One of the notaries sparked up the topic of marijuana, and that’s where things went crazy. Some of the notary cohorts in that bar conversation were already serving the cannabis industry by notarizing compliance documents on a regular basis. 

And, doing what I tend to do, I bought a domain or two. 

Right there, that minute, I bought 420Notary.com, just in case there might be a bigger opportunity for notaries here. 

Fast forward through two years of research, and there is a big opportunity in cannabis for...

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Congratulations, You're a Notary! Now What? Basic Business Questions Answered with the National Notary Association

 

How to Become a Notary Public?

Now that you've answered THAT question and received your notary commission, you likely have even MORE questions:

*How can I make money as a notary public?

*Do I have to have an LLC to be a mobile notary?

*How do you get more notary clients?

And so many more questions!

In this special video, @NationalNotary and I break down some of the most common questions from beginning notary entrepreneurs and help you get rolling on your new business.

Being a notary public gives you a way to make unlimited income with a flexible schedule in a business you can be proud of.

YOU are the last line of defense against mortgage and identity fraud!

And you get to serve the public both on their best days, and their worst.

We have resources to help you get the skills you need to succeed.

For FREE training and more information, visit www.NotaryCoach.com 

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Three Reasons Notaries Need to Adopt & Adapt to Trust Work

If you haven't noticed, I've shifted a lot of my attention and training towards attorneys, and in particular, estate planning attorneys.

Why do you think that is?

It's not because I hate loan signings now.

It's not because I think loan signings are going way for good.

I love loan signings and I know that people will always be buying, selling, and refinancing real estate.

But not at the volume we saw from 2020-2022.

A few ticks off the prime rate isn't going to spark a surge in refi's, so don't bank on loan signings alone.

You have to diversify.

That's what I started doing in December 2021. I saw the writing on the wall. And I wanted my phones to keep ringing.

So I did what I do. I connected some dots. If there were still millions and millions of documents being notarized, EVEN WITHOUT LOAN SIGNINGS, then where were they?

Guess what.

Three truths about the shift to estate planning documents:

  1. There's about 100 million Americans that need an estate plan/living trust but don't have one...
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Marketing Prowess: 13 Musts For Notaries

 

As a mobile notary you run an old fashioned business in modern times. Gaining customers comes down to two overarching strategies: Optimizing online visibility and leveraging your network of relationships. 

 

That’s it. 

 

Don’t overcomplicate it and don’t sit back and wait for the latest widget to fix it. 

 

If you want to build a business that will thrive, regardless of mortgage interest rates, commit to learning marketing techniques that eliminate concern. 

 

For Online Visibility Learn About…

 

  • Standardizing your profile for as many online directories as you can. Include LinkedIn as your “Master Profile” that is used to fill all others. 
  • Optimizing your Google Business Profile. It’s free. It’s easy. No excuses. 
  • Creating (or paying someone else to) a website that is mobile friendly, SEO’d, and easy for customers to hire you from. 
  • Capturing email addresses....
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The Quadrangle of Trust: Claim Your Seat at the Table as a Professional Notary Public

 

You’ve probably never heard of the Quadrangle of Trust. I made it up last year. 

 

I made it up because there is an insider term called the Triangle of Trust that consists of the three most trusted advisors for consumers;  Attorneys; Tax advisors (CPA); Wealth advisors (Financial planner). 

 

All of these advisors make important additions to anyone’s advisory team, but to me, the missing piece, the crux, if you will, was the fourth leg of the table-the notary public. Which makes this triangle of trust...

The Quadrangle of Trust.

 

As notaries public, we’re not advisors. In fact, we spend most of our career avoiding advice of any kind. 

 

It’s outside our purview. 

 

And still, simply because of the office we hold as a notary public, we have the trust of the public. Which makes our referral list extremely valuable. 

 

Notaries get in more doors than any salesman (or advisor) ever will. In fact,...

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