The Invisible Notary

Watch my training about this topic on YouTube here

If you're sitting back, passively waiting for the phone to ring, hoping clients magically find you, you're already losing.

I get it. You come into this business with promises that say set up on platforms and signing companies, and you’ll make six figures. 

If you’re lucky, You’ve adapted to the new market and claimed your Google Business Profile, maybe even set up a shiny new website, and now you’re just waiting for the phone to start ringing and dinging.

Or maybe you’re hoping signing companies will throw you a bone, even if it’s a lowball offer.

I hear you. It feels easy. But here’s the thing, sometimes easy is expensive.

And if you keep waiting for someone else to build your business for you, you might not have a business at all a year from now.

Here’s the deal: No one hires a notary they don't know exists.

Even if you’re the Michael Jordan of notarization, clients aren’t sitting around, burning candles, manifesting your phone number. And signing companies?

Many are in the same boat you are. Not enough loan signing volume and an endless list of other notaries eager for their business. 

And, well, you know what happens when supply exceeds demand. 

Here’s the fix: Stop waiting and start making noise. No, not with a megaphone. With simple, strategic outreach that gets your name out there without feeling gross.

Here’s where things get tactical. If you don’t have these three lists, you’re flying blind:

Referral List:  These are professionals you can refer your signers, friends, family, and even clients to. And, this should go reciprocal as well- You send them leads, they send you leads.  Think real estate agents, attorneys, title officers. Goldmine. This list opens doors for you!

Contact List: Friends, family, and past clients who already know you. Easy wins are right under your nose.

Fab 100 (Prospect List): These are your dream clients. The big fish—law firms, title companies, businesses you’d love to work with. This list is your future.

These lists aren’t just helpful—they’re the life blood for your business. Without them, good luck. With them? You’ve got direction.

I know “Prospecting” sounds about as fun as watching paint dry. But stick with me. It’s not about cold calls and rejection—it’s about connections.

Here’s 10 ways to reach out without feeling like a pushy car salesperson:

1. Email & Direct Messages (Cold): Personal, quick, and valuable. Solve a problem immediately.
2. Social Media Engagement (Warm + Cold): Engage with prospects on LinkedIn, comment on their posts, and stay visible.
3. Cold Calling (Cold): Yes, it still works. People need notaries. Be confident.
4. Office Pop-ins (Cold): Walk into local businesses, introduce yourself, leave a card. Simple.
5. Client-Getting Events (Cold): Host/sponsor/present at Q&As, webinars, or workshops. Teach, don’t pitch. You can also be a fellow student in the audience at an event FULL of your ideal prospects. 
6. Networking Events (Warm + Cold): Attend local mixers or business meetups. Relationships matter.
7. Simple Outreach (Warm): A friendly check-in text or email to past clients. It’s that easy.
8. Ask for Referrals (Warm): Call or email friends and clients. Ask who they know. Referrals = gold.
9. Tell Everyone (Warm): Seriously. Tell everyone you’re a notary. Conversations lead to clients.
10. Content Creation (Warm + Cold): Create valuable content (social posts, blogs) that speaks directly to your ideal clients.

Outreach is simple math.

For every 10 cold prospects you contact, 2 might respond. One will book. That one client? Could be worth thousands.

Don’t get hung up on the no’s. They’re just stepping stones to the yes.

Small daily action adds up. Outreach isn’t optional—it’s how you stay alive in this business.

Here’s what to do right now

• Dust off your Fab 100 list (or start it-Click here for instructions and a template for all 3 critical lists)
• Reach out to 5 warm contacts and 5 cold prospects this week.
• Track everything—yes, even the crickets.

Here’s the bottom line: the notaries who take action get the clients.

The ones who don’t? They keep waiting.

Go and Get it. 

Want some accountability with massive action like this? Join me and 600+ notaries in the High Performance Notary Collective here. We meet every week to help you stay on track to hit your annual revenue goal.