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(Excerpt from Notary Business Building Challenge Book)

Have you ever Googled yourself?

I'd like you to do it now . . . kind of.

Pull up the most popular search engine in the world right now, Google, and type in "Notary Near Me" (no quotes).

If you really want to get some honest results, do this from the "Incognito" browser feature in Chrome. Doing so allows the browser to “forget” your previous browsing history, cookies, and biases and pull up true organic results. (For a video on how to search with an incognito tab, please visit the Readers Resource Website for this book at www.NotaryCoach.com/90.)

Please note: Do NOT Google your personal name or business name for the sake of this exercise. Your prospects aren't going to search for you by name because they either won't know it yet, or they won't remember it.

As you progress in business, consider your customer's journey and you'll see the potholes and bumps in the road...

Special FREE Training Event for Notaries That Will Die Someday

Some Secrets Should NOT Go to the Grave

“No one here gets out alive.”

This remains true since Jim Morrison first sang these words in 1968. 

And yet…

Death often comes as a total surprise. It’s like we never saw it coming. 

While it is true that life is shorter for some than others, the grand majority of us have plenty of time to plan for death’s arrival, we just don’t. 

Whatever the reason for that may be, our refusal to face our mortality ends up hurting the very people we were trying to protect by ignoring it. 

This is an invitation to change that. 

Starting right this minute, let’s make your transition to whatever realm comes next easier for your loved ones. 

And I’m going to make that easier for you too.

Starting today, let’s begin organizing your “stuff” into one secure, online place. 

A digital vault, if you...

The video above is the replay of a training I did on Tuesday, December 27, 2022. You can watch the whole 90 minute event right here. 

Artificial Intelligence is the new frontier and it's barreling down upon us.

Not everyone is happy about it. 

Some people are terrified about it. 

And others...they see opportunity. 

Aside from personal opinions, here's what is real:

The new artificial intelligence (AI) tool called ChatGPT is disrupting the world. 

You may not have heard of it yet, but you will. 

It will take away some jobs. 

It will create other jobs (and businesses). 

It will make your life and business easier. 

Victor Hugo said, "there's nothing more powerful than an idea whose time has come." 

And ChatGPT's time has come. 

There's no stopping it. 

There's no running away from it. 

There's soon going to be no way to ignore it. 

So I've embraced it. 

And I led a deep training today on exactly how to...

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Earlier this year, in an effort to funnel my Soroka family somewhat-sense of humor toward something more constructive than sarcasm and cheesy dad jokes, I attended an online comedic writing workshop with 12-15 instructors from around the country.

I don't know about you, but when I hear "Comedic Writing Workshop," I'm anticipating a few laughs throughout the day, no?

Guess how many presenters made me (or anyone) laugh. 

One. 

One teacher got the assignment right. 

And I liked her immediately. 

That's the power of humor. It brings people together whether they're thousands of miles from each other, or simply sitting across the signing table. 

Using humor to cultivate relationships with your clients in a service-based business, like as a notary public, can be a powerful tool for building trust, establishing rapport, and ultimately leading to increased customer satisfaction and loyalty. Here are some key benefits...

This blog article features a call to action for those avante-garde notaries that already know they want to be ahead of the curve with evolving technology. If you want to skip the article and register for the EscrowTab network, and get access to their free IPEN software on your own device, you can do so here. 

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The mortgage industry consumes about 2.2 billion pieces of paper every year (50-60 million of which are estimated to be notarized), which, depending on their size, will require a minimum of 117,000-200,000 trees to supply. 

According to some industry estimates, there are about 950 million other non-mortgage related documents notarized every year, and many of those use more than a single page. 

So as notaries public, somewhere around 4-5 billion sheets of paper pass through our hands every single year. 

That’s unsustainable for a few reasons:

• Paper is expensive to lenders, closing agents, the legal...

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During my recent Prolific Content Creation workshop at NBB, a student asked me what I thought of using Artificial Intelligence (AI) to write content for blogs. 

This is literally a workshop where I write a piece of content, like a blog article, from scratch, in collaboration with fellow members, and we make it customizable so each notary can use a personalized version of it on their own platforms. 

So…

Being the writer snob that I am, shared my distaste of some random robot wrecking my craft. 

I wasn’t a fan. 

Writing is supposed to be pure, I said. It’s supposed to be an extension of our soul, I cried. It’s our personality on paper, I pontificated. 

Blah, blah, blah. 

The fact is, not everyone enjoys writing as much as I do, and that’s okay.

That doesn’t mean the need to write or otherwise create valuable content is any less important. 

Content should not be ignored....

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I almost didn’t graduate high school because of two subjects:  Keyboarding and algebra.

Keyboarding, by the way, was still done on a typewriter in 1996 Show Low, Arizona (somehow that was 26 years ago).

I wish I could say my failing grade was because I had some clairvoyant vision that computers were the wave of the future, and typing was obsolete, but that wasn’t it. I just didn’t go to class (and I still can’t type). That was the pitfall of being 18 years old for my senior year: I could sign myself out of school. 

And algebra…

Well let’s just say I disagreed with Mr. Butler’ insistence  that letters of the alphabet should be commingled with numbers to create a math problem (emphasis on problem).

Letters and I got along just fine in English class, geeking-out alone on paper, writing essays and book reports. But throw them in with mathematical equations, and suddenly they act like...

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A friend and I bought a liquor store we found listed on BizBuySell.com in the early 2,000’s. It was just a small mom-and-pop shop, or more accurately a pop-and-son thing, and the son had lost interest so pop was selling cheap. 

It was located in a pretty busy shopping center with a Home Depot as an anchor, so I was confident I could boost revenues and quickly grow to a second location. 

My strategy? 

Offer a compelling “lead magnet” and capture email addresses of my customers so I could communicate value on my terms. 

Tapping into my experience with another business I was in, we bought a badass poker table and set it up in the store as a display and ran a promotion to win it. 

The rules were simple:

• Register with your email address.
• Earn additional entries for every $10 you spend. 

The strategy was a hit, garnering over 1,200 email addresses of local imbibers of booze. 

Following a...

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Innovation is about changing things, making them better. 

Our ancient industry, as notaries public, is ripe for innovation. Look around and you can see observant and courageous notaries sowing this harvest, as well as visionaries from beyond the notary commission, like tech entrepreneurs and more. 

Look at Nick Colvill, a mobile notary and loan signing agent that changed the way electronic journaling could be done AND found a way to capture the digital thumbprint when required. 

Look at Clyde Heppner who completely redesigned the paper journaling experience to not only be compliant, but be more efficient for loan signing agents. 

Look at Amy Seitz who combined her many years as a notary public with her outstanding technology skills and built the most notary-friendly Remote Online Notarization platform to date. 

And look at EscrowTab, a company that has completely revolutionized In-person Electronic Notarization...

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As a Notary Public and entrepreneur, one of the gifts we enjoy is that the service we provide is often required. 

• Want to buy that house? Get notarized!
• Want to sell that car? Get notarized?
• Want to send your kid to Timbuktu without you? Better get notarized!

But guess what… 

Your notary services aren’t the only ones required for commerce to ensue. 

Fingerprinting is another essential service of our modern economy. 

The enormous increase in remote employees, virtual businesses, and increased security/safety checks, has created a high demand for convenient fingerprinting services. 

• Want that new job? Get fingerprinted!
• Want to volunteer with those children or seniors? Get fingerprinted!
• Want to get, or renew, that professional license? Get fingerprinted!

People in your city need fingerprinting everyday! 

In this blog we answer your biggest questions... 

The Top Four Questions Notaries...